People ask us all the time, why social media? Or, does it work? We of course say yes. And you want to know the reason why? Because you get heard. Heard by your customers and potential customers..when used effectively that is.
I mean we got Twitter. Instagram. Facebook. Snapchat. LinkedIn. The list goes on. While social media is predominately used by people for things like connecting with friends and family or even stalking your celebrity crush, (yeah, we do) it is a marketing opportunity that businesses can’t afford to miss out on. But often business owners are uncertain about how often or how it can really benefit their business. We are here to share three reasons your business should be on one if not more social platforms.
The most successful companies in any industry have a strong and loyal customer base who trusts them. This is an extremely important aspect of customer service and keeps a client coming back for more. Trust stems from building a relationship with someone, and this can happen through use of social media. Platforms like Twitter and Facebook allow businesses and customers to directly interact on a personal level, and gives them that feel of being “friends”. Interacting with clients on social media builds a relationship with them, creating the loyal, trustworthy base businesses thrive on.
In the world of social media, response time can be instant. If a client has a question, comments on a post, or mentions the company, the account with get a notification immediately. This can be an extremely helpful tool in problem-solving. Questions for customer service can be answered in seconds, instead of waiting on the phone or going through emails. Social media response can also be used in positive organic marketing. A tweet or a post from a customer about how much they love a business can be shared to the public and is as effective as word-of-mouth recommendations.
Another benefit of social media is that it directly target-markets to customers where they spend so much of their time- online. According to a recent article by SocialTimes, over 1.59 billion people have a Facebook account, with Instagram coming in at 400 million and Twitter at 320 million. And, users spend an average of over 1.7 hours a day on these sites. It’s important to understand how your business can benefit from this kind of exposure. Using social media in marketing campaigns to customers on a direct level is an efficient use of time.
So, whether it be to promote a new product, develop customer relationships, or efficiently reach clients, businesses need to consider adding social media into their marketing portfolio.
Interested in learning more about what social platform is right for your business…and how to get started. Contact us, we’d be happy to meet you!