4 Effective Strategies for Social Media

Have you ever looked at the social media account for a business and wondered “Why would they post that?” Or, “How is that relevant to their business?” Content development for social media isn’t just about posting whatever comes to mind; the development is a step-by-step process of figuring out which content will represent your business the way you’d like it to, and that others will engage with. Read on about our tips and tricks for making sure your social media plan engaging to your audience and try to yourself and your brand.

Be True to Your Brand (and Yourself!)

Don’t post things on social media just for the sake of posting. Make sure there is a reason that you are posting the message – and no, the reason shouldn’t be “I need to post something today.” You need to stay true to the brand of your business with your messaging, and also stay true to your own values.

If you’re wondering what “be true to your brand” entails, take a look at your business’s mission statement. Look at what you’re aiming to achieve by posting on social media and how you’d like to go about it. Take the opportunity to show your followers not only what you’re doing at your company, but the things you enjoy outside of work! If one of your employees volunteers at a local nonprofit organization or if one of your employees is taking a fabulous vacation somewhere other than the office, take the time to show them off!

Consistency Works

For your business’s social media accounts, you should be aiming to post at least once a day. It depends on which platforms you are located on; if you are in Facebook, one is definitely enough. If you have an account on Twitter, you should be posting more than once per day; retweets can be included in the total as long as it is relevant to your business and your other content.

However, consistency isn’t just about how many times a week you’re posting. It’s also about keeping colors similar across all your platforms, using the same tone and language in your content, and paying close attention to all graphic elements that you are posting. If your goal is to reach people ages 25-35, you don’t want to be posting cartoon characters that your child would be watching. Likewise, if your audience is younger, you don’t want to post things that are older than them and that they will have a hard time understanding.

Get Your Followers Talking

In the digital world that we are surrounded by, engagement on social media is crucial for the success of your business. A survey from Social Sprout showed that 30% of Millennials engage with at a brand on social media at least once a month, being twice as likely as any other generation to turn to social media on order to communicate with a brand instead of using phone or email. You want to get your followers not only talking about you on your posts, but talking about you on their own pages by sharing your post.

Looking for a hint as to when to get the most engagement? Buddymedia released a study in 2016 that found that engagement on Facebook was almost 20% higher on Thursdays and Fridays! Also, posts that have a question get 100% more comments than standard text-based posts. So what are you waiting for?

Don’t Forget Images and Videos

Did you know that photos and videos on social media account for over 90% of the most engaging posts on Facebook? Facebook posts with images or videos see over twice the amount of engagement with followers than posts that do not include images or videos. When you go to post multimedia on your social media accounts, ask yourself these questions:

  • “Is this relevant to my overall message?”
  • “Is it easy to understand?”
  • “How will my followers react to this image/video?”

There are so many other things that you can do to create a successful social media account for your business. By following these four steps, you will see an increase in your followers and overall engagement. If you are looking for someone to give you the ins-and-outs of social media, our team is specialized in creating content specific for each client and giving your business the voice that is deserve. Contact us today if you’re ready to take a few steps forward with your social accounts! And of course, follow us on Facebook and Instagram to get all the inside scoop about Pulse Marketing!

Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.