The heart of your business success lies in its marketing. Marketing is one of the most important things you can do for your business. We believe one medium is not effective on its own, rather when you combine mediums and messages together it allows you to share content that speaks to your audience and best meet your businesses needs without emptying your bank account.
Marketing objectives are taken from business objectives. Read more about the five critical things all small business owners need to understand about marketing.
- Know the ultimate goal for your business. It can be the difference between launching a successful marketing campaign or having it fall apart. It may seem obvious that your goal is to make the most money — but we’ve found that sometimes equally important goals are to create an incredible client experience, expand into a new market, or to create clientele to pass a business onto the next generation.
- Listen to your audience. Often your clients will tell you where you should spend your marketing money, what matters to them, and what their interests are. By taking the time to get to know your audience, you can focus your marketing efforts on exactly where your clients are anticipate what they will be interested in, and where they’re heading next.
- Understand your competition backwards and forwards. Use this information to determine your position within the market. Are you able to differentiate based on cost? Based on quality? Based on delivery time? Find out what you can do better than all of your competition and leverage this information to your advantage.
- Determine how to invest your money. It’s up to you to decide whether it would be more cost effective to hire a marketing manager, or to simply outsource the projects. The first step to doing this is determining which specific tasks you’ll want the individual to do, what the cost of hiring that individual and paying for the software and other tools they will need. In many cases, a growing business doesn’t need a full time marketing manager yet, and it would be more advantageous to work with an advertising agency.
- Stay relevant. Social media may be the best option for some businesses but not as beneficial for others. Determine which platforms — print, radio, social media, trade shows, are the best option for you, and create content and materials that keep you top of mind to consumers of your product or service. Keep researching trends to ensure you stay relevant to anticipate growth and differentiation opportunities.
By determining your objectives, listening to your audience, knowing your competition, and hiring the right marketing personnel, you can make the best use of your resources and run your small business to its full potential. Contact us for your free consultation and let’s get marketing!