Advertising Agency vs. Marketing Firm | What’s the Difference?

As someone who’s been doing this for a while, I’ve heard the term “ad agency” thrown around a time or two. You probably have too. And while ad agencies are a great fit for many businesses, they are not always the solution for a small business. Believe it or not, there is actually a difference between an advertising agency and a marketing firm.

Both offer solutions that can help support a business, however, the approach and the results they deliver are different. Advertising agencies specialize in communication such as mass media and direct marketing. Marketing firms offer a broader more consultative approach to helping develop a marketing strategy. Marketing firms are made up of individuals that focus on market research and strategy development, working hand-in-hand with the business to develop a plan going forward, and create a strategy to reach those goals. Advertising agencies are hired by businesses seeking assistance with creative and media planning.

There is a difference. We are a marketing firm.

We know small businesses come in all shapes and sizes. Some small businesses may be seeking help with business planning and strategy while others are struggling with social media, logo design, content and website development. For others, a marketing plan may already be in place and all you need is assistance with designing creative materials, or retargeting a particular demographic. Your needs are endless. We’re here to help.

To put it simply, we are a marketing firm. Our job he job is to generate leads, increase sales, and grow your business. If you’re ready to work with a marketing firm, we’d love to talk to you.

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.