Becca Feauto

Our Ideal Client and Your Ideal Agency

By Becca Feauto / April 30, 2018 / Comments Off on Our Ideal Client and Your Ideal Agency

Over the last few years, our experience working hand-in-hand with small business owners has shown us that our clients tend to share these traits: 1. You are busy. 2. You have great strategy, but could use someone to walk alongside you and assist with the details. 3. You want to see results. 4. You don’t […]

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How Will You Spend Your 1%?

By Becca Feauto / March 21, 2018 / Comments Off on How Will You Spend Your 1%?

Recently I read a blog called, How Changing Just 1% of Your Day Could Completely Transform Your Life. That’s a tall order. But I was intrigued. It started out with the idea that we all have one thing in common, we have 1,440 minutes in each day. It’s how we spend them, that’s the difference […]

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Does Social Media Marketing Really Impact My Small Business?

By Becca Feauto / November 14, 2017 / Comments Off on Does Social Media Marketing Really Impact My Small Business?

We’ve said it before, and we’ll say it again…social media is one of the best ways to connect with current and potential consumers. It doesn’t matter what kind of business you are in; by using social media platforms such as Facebook and Instagram, you can reach followers that will find an interest in what you’re […]

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Social Media Analytics — How Do You Know It’s Working?

By Becca Feauto / October 31, 2017 / Comments Off on Social Media Analytics — How Do You Know It’s Working?

In a past blog of ours talking about who should be running your social media, one of the things we pressed on is having the proper experience to run the social media account for a business. Coming up with proper content isn’t something that can be done in an hour with whatever comes to mind; […]

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Who Should Be in Charge of Your Business’s Social Media Accounts?

By Becca Feauto / October 23, 2017 / Comments Off on Who Should Be in Charge of Your Business’s Social Media Accounts?

Imagine this: You’re the founder of a business that has 5-25 employees and those people are already being fully utilized at the positions they were hired for. You want to join the four million businesses that have active business pages on Facebook, but you don’t have the time to create a content plan, gather photos […]

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3 Ways To Balance Staying in the Moment and Reputation Management for Social Media

By Becca Feauto / October 16, 2017 / Comments Off on 3 Ways To Balance Staying in the Moment and Reputation Management for Social Media

If you watched our Facebook Live video on Friday about reputation management, you heard us talk a little bit about why it’s important to find the balance between staying in the moment and when to practice reputation management. This is something that every business needs to be made aware of in the case they one […]

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4 Reasons To Have Professional Photos As Part of Your Marketing Plan

By Becca Feauto / October 9, 2017 / Comments Off on 4 Reasons To Have Professional Photos As Part of Your Marketing Plan

As a business, you want to have the ability to share your story with potential and current consumers. There are so many things that happen behind the scenes that people would be interested in seeing. Besides actually telling your story in words or in a blog, one of the easiest ways to do that is […]

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4 Effective Strategies for Social Media

By Becca Feauto / September 11, 2017 / Comments Off on 4 Effective Strategies for Social Media

Have you ever looked at the social media account for a business and wondered “Why would they post that?” Or, “How is that relevant to their business?” Content development for social media isn’t just about posting whatever comes to mind; the development is a step-by-step process of figuring out which content will represent your business […]

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The “Why” Behind the New Logo

By Becca Feauto / July 13, 2017 / Comments Off on The “Why” Behind the New Logo

Have you ever had that moment…that ah-ha moment? I love these moments. Moments where you know change is coming, and it feels so good! I had an ah-ha moment just a few weeks ago. Pulse sponsored a golf hole for an event. Our logo on the sign looked sharp, but something was missing. I kept […]

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7 Video Ideas for Content Creation

By Becca Feauto / May 15, 2017 / Comments Off on 7 Video Ideas for Content Creation

Are you deciding whether or not to take the leap into starting videos for your business? If you haven’t started yet, today would be the perfect day to start! 55 percent of people watch videos online every single day, and 49 percent of marketers who use video saw their revenue grow faster than non-video users. […]

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Own Your Crazy

By Becca Feauto / May 12, 2017 / Comments Off on Own Your Crazy

You have to own it, always. Your crazy is what makes you, you! Recently I have been thinking a lot about the business. Where it’s going, how to streamline some things, how to decide when it’s time for more people to join us. Lots of change which is good, but not always easy to swallow. […]

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Social Media Content Plans: What Should You Post On Your Page?

By Becca Feauto / April 25, 2017 / Comments Off on Social Media Content Plans: What Should You Post On Your Page?

When developing a social media content plan for your business, it can be difficult to know what to say. Often times we get questions from our clients asking, “I know I need to post on social media, I am just not sure what to post.” Listen to our Owner and Creative Lead share our three […]

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5 Reasons Why Your Website Might Need a Facelift

By Becca Feauto / April 25, 2017 / Comments Off on 5 Reasons Why Your Website Might Need a Facelift

Not all websites are created equal. If someone were to type your company’s name in a search engine, your website should and will be one of the first items to appear and will be the first impression of your brand. If your website is hard to navigate or the consumer is having a hard time […]

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website on a computer

6 Signs Your Website Needs An Update

By Becca Feauto / April 10, 2017 / Comments Off on 6 Signs Your Website Needs An Update

Your website will be one of the first impressions that potential customers see when researching your company or a specific product or service. We always ask our clients, how hard is your website working for you? What we mean by this is are you thinking of your website as your storefront or first impression of […]

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Inbound vs. Outbound Marketing

By Becca Feauto / April 6, 2017 / 0 Comments

It’s not easy to try to think of a world before the internet, and in the world of marketing that is even trickier. The evolution of the internet as a marketing tool has changed the way that marketers execute their plans and changed the way that audiences experience and interact with their brands. And while the […]

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