Becca Feauto
If you read last week’s blog, you know our Sole Support plan is perfect for the company who wants to have a great social media presence, but it’s just not an option for them right now. That might be because they don’t have the staff, time, or content to be posting consistently on their social […]
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What does social media planning look like for your business? Are you doing it yourself, posting as much as you can or just whenever you think of it? Maybe you’ve asked someone in your office to be in charge but he or she might not be the most qualified for the job. Or are you […]
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Branding and marketing. Both are very important for a business, but both very different. We hear our clients ask all the time, “What is the difference between branding and marketing?” This question comes up because most businesses use these terms as if they are one in the same. They’re not the same. To break it down, […]
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Let’s just say that your small business grew last year. Things are going well and you’re happy with the direction your company is going in. You’re not using social media for business but think, “Why would I do that? It takes too much time to manage and business is good.” Cue the social media rant. […]
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Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand and it’s something they’ll continue to see every time they encounter your brand in the future. It all starts with your logo. Do your customers know what you offer right away or do […]
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It seems like everyone has a Facebook page, right? It’s super easy to use, so many generations use it and it’s a great way to share and keep up with others. But what about Instagram? Is it as useful as Facebook? Will it reach as many or more followers? Will people be engaged on Instagram? […]
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As a small business owner, it’s easy to get caught in so many things that pull you away from your business. Marketing tends to be one of those things. The more I speak to business owners, the more I hear their fear. Fear if they don’t market, their business won’t succeed, but also fear of […]
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I don’t know about you, but it’s been known that entrepreneurs are notorious for working long hours and have exhausting days. And those long days can easily take all the time and energy you have. But I feel it’s incredibly important to take time to workout, meditate and reset your mind each day. Pick one, […]
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The heart of your business success lies in its marketing. Marketing is one of the most important things you can do for your business. We believe one medium is not effective on its own, rather when you combine mediums and messages together it allows you to share content that speaks to your audience and best […]
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As someone who’s been doing this for a while, I’ve heard the term “ad agency” thrown around a time or two. You probably have too. And while ad agencies are a great fit for many businesses, they are not always the solution for a small business. Believe it or not, there is actually a difference […]
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Over the last few years, our experience working hand-in-hand with small business owners has shown us that our clients tend to share these traits: 1. You are busy. 2. You have great strategy, but could use someone to walk alongside you and assist with the details. 3. You want to see results. 4. You don’t […]
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Recently I read a blog called, How Changing Just 1% of Your Day Could Completely Transform Your Life. That’s a tall order. But I was intrigued. It started out with the idea that we all have one thing in common, we have 1,440 minutes in each day. It’s how we spend them, that’s the difference […]
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We’ve said it before, and we’ll say it again…social media is one of the best ways to connect with current and potential consumers. It doesn’t matter what kind of business you are in; by using social media platforms such as Facebook and Instagram, you can reach followers that will find an interest in what you’re […]
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In a past blog of ours talking about who should be running your social media, one of the things we pressed on is having the proper experience to run the social media account for a business. Coming up with proper content isn’t something that can be done in an hour with whatever comes to mind; […]
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Imagine this: You’re the founder of a business that has 5-25 employees and those people are already being fully utilized at the positions they were hired for. You want to join the four million businesses that have active business pages on Facebook, but you don’t have the time to create a content plan, gather photos […]
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