Branding

What We Can Learn From Mastercard’s Logo

By Becca Feauto / January 17, 2019 / Comments Off on What We Can Learn From Mastercard’s Logo

It seems like we’ve written quite a few blog posts about logo changes. And honestly, we like it! It gives us a chance to see what was done, why, and what we can learn from them.  Mastercard is no different. Last week, they introduced their updated logo. The word Mastercard was removed from their logo […]

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2018’s Most Memorable Marketing Moments

By Becca Feauto / December 18, 2018 / Comments Off on 2018’s Most Memorable Marketing Moments

Can you believe 2018 is almost over?? In just 2 weeks, it’ll be 2019 and we’ll start all over. New goals, new plans, and new campaigns. But, there is a little bit left of this year so we thought we’d take a look at a few notable marketing campaigns that happened in 2018. Dunkin’ Donuts […]

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Things We’re Enjoying This Month

By Becca Feauto / December 12, 2018 / Comments Off on Things We’re Enjoying This Month

December is here and, sure it’s cold and there’s snow on the ground, but there are so many things we’re loving this month!   Christmas. Maybe this one is obvious, but we’re excited! Lights and decor. How can you be in a bad mood when you’re driving and see a beautiful house decked out for […]

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Marketing Terms You Should Know

By Becca Feauto / December 10, 2018 / Comments Off on Marketing Terms You Should Know

Did you just open your own business and aren’t quite sure where to start with your marketing? Or maybe you’ve done some research on marketing and have heard a lot of terms, but you have no idea what they mean. Or do you do as much marketing for a company as possible, but still need […]

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Finding Your Brand Voice

By Becca Feauto / December 4, 2018 / Comments Off on Finding Your Brand Voice

When you run a business, you know you need a good logo and website. You have your social media pages up and running. You try different ways to connect and reach out to your audience. But what about your brand voice? Do you have one? What’s it sound like? Okay, so before we get too […]

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Benefits of Blogging for Your Business

By Becca Feauto / November 19, 2018 / Comments Off on Benefits of Blogging for Your Business

Okay, so maybe when you hear about a blog you don’t think much about it because it seems like everyone has a blog these days. Or maybe you follow a blog you like, but think you would never have one because you don’t have the time to sit down and write. Not to mention, not […]

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Clean Skinny Vegetable Soup

By Becca Feauto / October 15, 2018 / Comments Off on Clean Skinny Vegetable Soup

It’s soup season! If you like veggies, you will LOVE this SKINNY Vegetable Soup! I have made this soup a handful of times for my family and it has always been a huge hit. As I shared in a previous post, one of my biggest goals is to use safe products around my home and […]

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Marketing vs. Branding

By Becca Feauto / August 25, 2018 / Comments Off on Marketing vs. Branding

Branding and marketing. Both are very important for a business, but both very different. We hear our clients ask all the time, “What is the difference between branding and marketing?” This question comes up because most businesses use these terms as if they are one in the same. They’re not the same.  To break it down, […]

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Is It Time To Modernize Your Brand?

By Becca Feauto / August 7, 2018 / Comments Off on Is It Time To Modernize Your Brand?

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand and it’s something they’ll continue to see every time they encounter your brand in the future. It all starts with your logo. Do your customers know what you offer right away or do […]

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Your Health IS Important for Your Business

By Becca Feauto / June 19, 2018 / Comments Off on Your Health IS Important for Your Business

I don’t know about you, but it’s been known that entrepreneurs are notorious for working long hours and have exhausting days. And those long days can easily take all the time and energy you have. But I feel it’s incredibly important to take time to workout, meditate and reset your mind each day. Pick one, […]

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