Who Should Be in Charge of Your Business’s Social Media Accounts?

Imagine this: You’re the founder of a business that has 5-25 employees and those people are already being fully utilized at the positions they were hired for. You want to join the four million businesses that have active business pages on Facebook, but you don’t have the time to create a content plan, gather photos and videos, or schedule the posts. You then have a decision to make – who do you want to do these tasks for you?

What are some of the qualifications you should look for when deciding on who you want to run your business’s Facebook account? What details do you need to figure out before making that decision? Here are a few questions your business needs to ask itself before they decide on who will be the admin for the business’ social media accounts:

Do They Have the Proper Experience?

You might think the easiest route of action is to hand it off to a family member or friend. While this is the easiest way to find someone, but that doesn’t mean it’s the best solution to your issue. It’s important to find someone who knows your business and the voice you want to portray to those looking at your social media, and chances are, your family member or friend won’t have the proper experience.

When we say experience, we aren’t talking about how many times a week they post on their own social media accounts. Does this person have training on copywriting, or did they take communications courses in school? Have they had success running other social media accounts? If you’re unable to say “yes” to any of those questions, you might need to look past them and look for another option.

Do They Communicate Effectively?

Whether it’s someone asking a question, a person leaving a glowing review or someone posting about a bad experience they’ve had with the company, the person in charge of your social media needs to understand how to talk to different people while still having the authenticity your company is all about. They need to be aware of the things happening with not only the company, but keep up with current events on the world and inside the industry.

Not only do they need to speak well online, but they also should be well-spoken in person. Whether it’s known or not this person is the voice behind your social media, you want to make sure that person represents your company in the best light possible. Anything that person says outside of social media or on their own social media accounts that doesn’t turn out well could turn around and affect your business.

Do They Have Time?

Put yourself in the scenario discussed at the beginning of the blog; you’re attempting to decide which, if any, of your employees would be good at running your Facebook account. What are your options if all of your employees work full-time? You have three options: You do it yourself, you hire someone into the company to handle social media, or you find a firm who specializes in social media content.

Managing social media is not something that someone can do for an hour or two a week; it’s something that requires time and creativity. Most people who work on social media do it for a living, with the average salary for a social media manager in 2017 is over $48,000 dollars. This goes back to our first point – people who know how to effectively run social media accounts know what consumers are looking for and how to get their attention.

Can You Trust Them?

If you are going to be handing over sensitive information over to someone, such as your passwords to your social media accounts, you need to make sure that the person is trustworthy and will not – for any reason – do anything other than promote your business. If you have any doubt about handing that information over, then don’t do it. Trust your gut instinct if it’s telling you that this person shouldn’t have access to your password or business account.

Whoever you decide will be in charge of your social media will hold a lot of power when it comes to posting online, because they will become a direct representation of your business. They will be the ones responding to complaints and putting out any fires that might be happening in the comments section, and they will need to know how to act accordingly in those situations. As a business owner, you want to make sure that you have the right person, or people, in this position, and a plan in place for when this happens.

At Pulse Marketing, we have extreme pride that one of our specialties is content development for social media. Not only are we cheaper than hiring on someone to handle social media, but we have exactly what a business needs for social media account management; the experience, the time, the communication skills and the trustworthiness to run effective and efficient social media accounts. If you are looking for someone to help with your Facebook or Instagram and you’re trying to figure out where to begin, contact us today for your FREE one-hour consultation.

Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.