Chances are, if you’re on Facebook, you’ve seen an ad. Maybe you can even think of one right now. How did it look? What drew you in? Did the image catch your eye? Did the text perfectly sum up something you recently went through? But the biggest question: did it work?
With so many people on Facebook, creating an ad is a great way to reach a lot of people. Plus, one of the best parts is you can target certain people. Their age, location, and interests are just a few!
Are you thinking about advertising on Facebook? Keep in mind a few things that make a good ad.
First, it should be visual. The image you choose should catch a scroller’s attention. After all, they are just scrolling through a newsfeed. You’ll want an image that will make them stop and look at your content. You can even choose a few photos and see which one does best. If one photo really isn’t performing well, you can pull it. That’s the beauty of Facebook ads – you can see how they’re doing immediately and can make changes right away!
You also want to make sure your ad is relevant to your target market. If you’re showing ads that aren’t relevant, you’re wasting your time and money. You’ll want to ensure the content you’re putting out is something your specific audience will actually want to see.
Your ad should include an enticing value proposition. Which is the reason why people should click on your ad. You definitely don’t want to lie and tell them you’re the best in…whatever you do. But you can tell them how many people you’ve served or helped or your success rate. Not sure on that info? You can’t go wrong with a discount!
Finally, your Facebook ad should have a clear call-to-action. If they buy now, can they save a certain percent? Is there a time limit they have to make a purchase? Encourage people to click on your ad now instead of seeing it, stopping to read it for a bit, and then moving on. You want them to do something when they see your ad.
Facebook ads can be super helpful, no matter where you’re at in your business or your marketing plan. Give them a try, experiment with images, and see what works for you!