Image is Everything, So Is Your Logo

If you are looking start a business or modernize your current business, then you will need to design a great logo. Your logo will be the first impression that you give your customers, so it is important that it’s carefully thought out and is a good representation of your business and services. Your logo will be how people recognize your business. It should reflect your personality and the personality of your business. Your logo design creates your businesses identity and becomes your most important marketing tool.

When creating a logo it’s important to make it unique. Research the logos of other businesses in your industry. How do your competitors represent their business? Do they use bright colors, images or shapes? Since there are many colors, and images to choose from, your logo should be designed in some way that explains your type of business or industry. Think about how you want to differentiate from your competitors and make yours stand out.

Image is everything and your logo should reflect your business. Be clear about the message you want your logo to convey so that your logo can reflect that message. A logo needs to accurately reflect a company’s culture and values.

Lastly, once you produce your logo it’s important to protect it. You can apply for a trademark at the U.S. Patent and Trademark Website. Once it’s protected, use it everywhere. On business cards, stationary, brochures, ads, your website, and any other places you’ll display it. This will help you build your image and for your business to be more recognizable.

Every good logo has a story. Let Pulse help design yours, contact us.

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.