Sunday is Social Media Day! How do you plan to celebrate? Oh, you didn’t know it was coming up? Well, we can’t blame you. But social media is pretty cool and can be used for a lot of great things so it makes sense there’s a day dedicated to it!
Social media is used everyday to interact and communicate with others. Yeah, there are a few negatives about social, but for the most part, it’s a simple, convenient way to reach out to an audience, share what you’re up to, and stay up to date with friends and family you don’t get to see often. It’s how we keep up with our favorite brands and learn about the latest trends. Can you imagine what it would be like without social media?
We can’t! And as marketers, one of the biggest reasons why is because it’s so helpful for businesses! You can reach a ton of people, it’s cheap, and they keep adding features that are fun and easy to use!
Does your business use Facebook or Instagram? What about Twitter, Snapchat, or LinkedIn? Depending on who your audience is, will depend on what social media network you use, which is another reason why we love it! If you don’t need to reach a younger audience, don’t even bother with Snapchat. If your business can benefit groups of all ages and demographics, Facebook and Instagram are great social sites to use. You don’t need to worry about learning all of the newest updates and changes on a network if your target market isn’t even using much of it. Find out where you should be present, and focus on creating really effective posts for that specific site.
Social media is so popular that oftentimes, users will search for a product or service on a social site instead of a search engine like Google. You wouldn’t want to miss out on potential customers just because you didn’t have a Facebook page! A good social media presence shows you’re relevant and can adjust to change if necessary. Which a lot of people look for! They don’t want to do business with someone that’s outdated and doing things the same way they did years ago.
We also love social media because it’s a fun way to get to share more about your brand and the personality of your business. While your website probably has all of the facts and information about what you do, your social media accounts can share some behind the scenes photos, videos, how-tos, and memes and gifs! Show your followers what you’re like and give them a glimpse of the awesome people they’d be doing business with!
This week, to celebrate Social Media Day on June 30, create an account if you don’t already have one or challenge yourself to post more consistently. We know it can be difficult to devote time to social media each day. But when it’s a simple and fun way to reach a large audience, it’s worth the planning and time!