It’s Time to Tell You the Truth.

Today is my half birthday. And, if you know me well, you know I love birthdays and celebrate my half birthday because it’s fun. Why not celebrate more in this life right? But the thing about this particular half birthday is that I made a goal, call it a promise to myself on my birthday. I didn’t live up to my end of the deal. I let my own self down. And for the past 6 months I’ve been tearing myself apart because of it. Have you ever done that? 

Have you ever set a goal for yourself or your family and found yourself not achieving it and got really down on yourself? I have thoughts of not being worthy enough, smart enough, not SOMETHING enough cause I failed. All the while, on the other side people are being so kind to me, praising me, asking ME to help them with a problem cause they know I can solve it.

Why is it that these negative thoughts continue to take over our headspace all the while others are seeing the best side of you – your shining light?

This past week I traveled to Chicago and for the first time in a long time I felt like myself again. I was face-to-face with a client, reading nonverbal cues, meeting the team and vendors, sharpening the ‘ol brain in a way I haven’t in a while. And you know what I realized? I’m really good at connecting with people, and helping those people connect with their clients through their brand story, no matter how they are communicating. It could be via their website, social, blog, email, you name it. It’s all connected and I am good at it. 

So, I came home and had a few decisions to make. For a while I have been sharing with you about my HIVE membership. We have a few amazing members, but I want more people in the group cause the value is so strong, I know it will help a lot of people. But we need bodies. 

I also love creating content for the HIVE but with so few members, my motivation was slipping and I found myself wanting to focus my time and attention on other projects that would move the needle. 

Then came the biggest change of all. Gulp. Do I change my name?

I know right, but it’s not my actual name, it’s my business name. Ladybee was designed from the beginning to be a brand, a way of living, not a business name. It just doesn’t work as a business name. So I’ve thought really hard for months about how to make it work. Do I change it and add “marketing” or some other word? But the truth is, it’s a brand. It’s an embodiment of what it means to truly go out and support other women in business, even if they are more successful than you and cheer them on and create a reciprocal relationship. 

So, after all that and a TON of self defining conversations with myself I have decided to make the HIVE a free Facebook group in which I can offer alllll the content and juicy freebies for free at all times. No gimmicks, just great content that many women can take advantage of and use in their business. And, drum roll, I will be proudly slowly transitioning my business to me, my name, Becca Feauto. I’ll be honest, I don’t have all the details figured out yet, and over the next few weeks I plan to get it a little more ironed out, but for now, just know this is the direction I am meant to go. 

What does this mean for you? Glad you asked. It means 2 things. 

1] If you have ever wanted to join the HIVE now you can, just click here and I will get you added to the group. I will keep you posted when the website is set up for free access. 

2] If you have ever wanted to work with me on a more 1-1 level in your business, I am taking 4 VIP clients [VIP means we go deep into the inner workings of your business as it pertains to but not limited to your client onboarding process, client communication, brand messaging and more]. To see if you qualify, click here to get the process started

Thank you for your support so far in this journey. I don’t take it lightly and always appreciate your feedback or kind words. Both fill my cup so full!

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.